Relaunch of the Magento shop with ADOBE Commerce incl. ERP integration
Key Facts
- Target group: B2B customers and business customers
- Industry: Industrial products and wholesale
- Offering: Complex product solutions via multistore platform
- Area of application: Adobe Commerce e-commerce platform with ERP integration
Blizz-Z's Digital Evolution
Long-Term Partnership Since 2014
Problem
As an established B2B company, Blizz-Z faced the challenge of modernizing its evolved e-commerce landscape and equipping it for the future. The existing Magento 1 system was reaching its limits and could no longer efficiently handle the complex requirements of an international multistore.
The biggest difficulty lay in the lack of integration between the e-commerce system and the existing abas ERP solution. Orders, stock levels and customer data had to be reconciled manually, which led to errors, delays and inefficient processes. This was particularly problematic when managing complex B2B orders with individual pricing structures and delivery conditions.
In addition, outdated search functions and confusing product navigation complicated the ordering process for business customers. The performance problems of the old system led to long loading times, which resulted in customer losses in the fast-paced B2B world. Blizz-Z needed a future-proof solution that met both the technical requirements and supported growth into new markets.
Outdated Systems Slow Down B2B Growth
Comprehensive Relaunch with Adobe Commerce
For Blizz-Z, PixelMechanics developed a holistic modernization strategy that went far beyond a simple relaunch. The heart of the solution was the migration to Adobe Commerce, combined with a complete integration of the existing abas ERP system.
The key to success lay in the systematic approach: Starting with the creation of a comprehensive style guide, the entire user experience was redesigned. The redesign of the menu structure and sidebar, combined with the implementation of Elastic Search, revolutionized product discovery for B2B customers. The new category and product pages with quick order function significantly reduced the ordering time.
Particularly innovative was the development of special B2B features: Product calculators and a planning & consumption calculator enable customers to plan complex orders precisely. The optimization of the shopping cart with intelligent cross-selling offers and the configuration of checkout options significantly increased the upselling potential. The solution was rounded out by the implementation of in-store pickup and proactive generation of customer reviews.
Modern Technology Meets B2B Expertise
Result
The transformation of Blizz-Z by PixelMechanics led to a fundamental repositioning as a technological pioneer in B2B e-commerce. The seamless integration between Adobe Commerce and the abas ERP system completely eliminated manual processes and created a fully automated order processing.
The performance optimizations had an immediate effect: Significantly reduced loading times and intuitive navigation with Elastic Search led to noticeably higher customer satisfaction. Particularly impressive is the efficiency gain through the quick order function and the product calculators, which considerably simplify complex B2B ordering processes.
The successful expansion into international markets through the multistore functionality opened up completely new business opportunities. Customers appreciate the transparency of in-store pickup and the personalized cross-selling offers, which is reflected in a significantly higher average order quantity.
Particularly valuable is the long-term partnership with PixelMechanics since 2014, which enables continuous optimizations and adaptations to new market requirements. This support ensures that Blizz-Z always stays at the cutting edge of technology and sustainably expands its competitive advantages.
Blizz-Z: From Traditional B2B Retailer to Digital E-Commerce Platform
Project Details at a Glance
Strategic Measures
- Expansion of the Blizz-Z multistore for international markets
- Complete abas ERP integration for seamless processes
- Upscaling to Adobe Commerce for future-proof technology
- Continuous support and optimization since 2014
Technical Implementations
- Creation of a comprehensive style guide
- Redesign of the menu structure and sidebar
- Implementation of Elastic Search
- Category and product pages with quick order function
- Optimization of the shopping cart with cross-selling
- Performance optimization for better loading times
- Migration from Magento 1 to Magento 2/Adobe Commerce
Innovative B2B Features
- Product calculators for complex orders
- Planning & consumption calculator
- Proactive generation of customer reviews
- In-store pickup for local customers
- Checkout optimization for higher upselling
- Design adaptation for various country shops
Technologies
- Adobe Commerce (Magento 2)
- abas ERP integration
- Elastic Search
- Multistore architecture
- Responsive Design
- Performance optimization
„The collaboration with PixelMechanics since 2014 has shown us what a real partnership means. They understand our business and develop solutions that really work."– Blizz-Z Team