The product site for our own Odoo-based solution for the circular economy – built for speed, findability and lead generation
Key facts
- Audience: Waste management companies, recyclers and municipal operations
- Sector: Circular economy and waste management
- Offering: Circuflow – our own ERP solution for the circular economy, built on Odoo
- Scope: WordPress product site with marketing, SEO and CRM integration
- Platform: WordPress with the block editor
Our own product deserves our own standards
circuflow.eu – the site we measure ourselves against
Problem
Circuflow is our own product: an Odoo-based ERP solution for the circular economy. A product site for it has to do more than look good. It has to load fast enough that visitors do not drop off, it has to be found – by search engines and increasingly by AI answer engines – and every enquiry has to land in the CRM without anyone copying data by hand.
On top of that, the site is a marketing tool: landing pages for campaigns, forms for demo requests, a newsletter that people can actually subscribe to. All of it needed to be editable by the marketing team, not by developers.
Solution
A WordPress site built around speed, findability and the funnel
We built circuflow.eu with WordPress and the block editor, and put a deliberate focus on four things:
- Speed: the site is optimised for a high Lighthouse score – asset loading, images and caching were tuned specifically for this.
- Findability: full Semrush integration for continuous monitoring, plus optimisation for classic SEO and for AI answer engines (AEO).
- CRM: HubSpot is integrated end to end, so form submissions and contacts arrive in the CRM directly.
- Marketing: newsletter signup, campaign landing pages and forms are all part of the site and can be maintained without a developer.
Result
A fast product site that feeds the pipeline
circuflow.eu is live and is continuously developed further. Marketing builds landing pages and forms independently in the block editor, enquiries flow straight into HubSpot, and search visibility is monitored in Semrush rather than guessed at.
Project details at a glance
Performance
Optimised for a high Lighthouse score across the site.
Search and AI visibility
Semrush fully integrated; the site is optimised for SEO and for AI answer engines (AEO).
CRM and marketing
HubSpot integration, newsletter signup, campaign landing pages and forms.
Editing
WordPress block editor – the marketing team edits pages exactly as they appear live.
Technologies
WordPress, block editor, HubSpot, Semrush.