Odoo Experience 2026 takes place from 24 to 26 September 2026 at Brussels Expo in Brussels, Belgium – free entry with the Basic pass, three days of programme, more than 400 talks and over 45,000 attendees. It is Europe's largest tech and business event built around the open-source ERP Odoo, and a must-attend for anyone who works with Odoo or is planning a roll-out.
As an Odoo partner, we at PixelMechanics follow this event closely every year. In this article I summarise what is already known about the upcoming edition, which topics to expect, who should make the trip to Brussels – and what the tickets cost.
At a glance: the key facts
- Dates: 24–26 September 2026 (Thursday to Saturday)
- Masterclasses (optional): 22–23 September 2026, right before the event
- Location: Brussels Expo, Brussels (Belgium), metro stop “Heysel”
- Entry: free with the Basic pass
- Scale: 400+ exhibitors, 400+ talks, 7 masterclasses, 45,000+ attendees, 4 live concerts
- 2026 highlight: opening keynote by Odoo founder Fabien Pinckaers and the launch of Odoo 20 live on stage
- Registration: odoo.com/event/odoo-experience-2026-9099
What is Odoo Experience?
Odoo Experience is Odoo's annual flagship event and brings together the entire “Odoosphere”: partners, customers and the worldwide open-source community. Across three days, everything revolves around the latest Odoo version, hands-on talks from experts around the globe and direct networking in the exhibition area.
With more than 45,000 attendees from over 150 countries, Odoo Experience is, according to Odoo, the largest open-source business event in the world. Whether you already use Odoo or are weighing up an ERP roll-out, three days here give you a head start that would otherwise take months to build.
When and where does Odoo Experience 2026 take place?
Odoo Experience 2026 runs from 24 to 26 September 2026 at Brussels Expo in Brussels. The halls are right next to the metro stop “Heysel” (line 6) and are 15 to 20 minutes from the city centre.
If you want to go deeper, you can also join the two-day masterclasses on 22 and 23 September – immediately before the main event.
What's new in 2026? Odoo 20 and the opening keynote
The central highlight: Odoo releases Odoo 20 during the event. As always, it kicks off with the opening keynote by founder and CEO Fabien Pinckaers on 24 September at 8:30 a.m. Attendees are the first to get an exclusive look at the new features – across Accounting, Website, Inventory, HR, Manufacturing (MRP), eCommerce, CRM and Sales.
From our perspective as an Odoo partner, this is exactly what makes the moment so valuable: you don't just read release notes, you see live where the platform is heading – including the growing AI capabilities Odoo is increasingly building into the ERP.
Which topics can you expect at Odoo Experience 2026?
More than 400 talks cover practically every area that moves a business: from best practices and development through individual features to strategies for business growth. Every talk is followed by a Q&A session where you can put your questions directly to the experts.
If you want to build skills in a focused way, book one of the masterclasses – intensive two-day trainings before the event. In 2026, the topics on offer include:
| Masterclass | Audience / level |
|---|---|
| Inventory | Everyone – intermediate |
| eCommerce & Marketing | Everyone – intermediate |
| Odoo x AI | Everyone – intermediate |
| Studio Expert | Everyone – advanced |
| Accounting | Everyone – advanced |
| Odoo Development | Developers – intermediate |
| Odoo Web Framework | Developers – advanced |
| Scaling Odoo x Odoo.sh | Developers – advanced |
The event is also defined by its networking opportunities: three exhibition halls with partners, startups and the “Odoo Village”, plus evening events, an awards ceremony, a gaming zone and four live concerts by the Odoo band.
Who should attend?
In short: anyone who works with Odoo or is thinking about adopting it. These groups benefit the most:
- Management & decision-makers (SMEs): get an overview of Odoo's strategic direction, ROI arguments and direct access to Odoo's leadership team (especially with the CEO pass). Ideal for judging whether Odoo is the right digital operating system for your company.
- Existing Odoo users: accounting, sales, inventory, HR or marketing – teams see the Odoo 20 updates and take home immediately actionable best practices.
- IT leads & project managers: if you are planning an ERP roll-out or upgrade, you gather hands-on knowledge, references and partner contacts in record time.
- Developers: the technical masterclasses (Development, Web Framework, Odoo.sh) and deep-dive talks go as deep as you'll rarely find online.
- Odoo partners & consultants: exchange with the global community and first-hand insight into new tools and trends.
If you are considering an Odoo roll-out for the first time, Odoo Experience is probably the fastest way to get a realistic picture of the feature scope, ecosystem and community.
How much do tickets for Odoo Experience 2026 cost?
The Basic pass is free and includes access to talks, the exhibition area and workshops – but not catering or the evening activities. If you want the full experience, choose a Premium or CEO pass. The overview below shows Odoo's official prices:
| Pass | Price | Includes |
|---|---|---|
| Basic pass | free | Talks, exhibition, workshops |
| Premium pass (3 days) | €215 early bird / €255 online / €285 on site | All talks, 3 halls, catering, drinks, evening events & concerts |
| Premium pass (1 day) | €125 early bird / €155 online / €185 on site | Same as the 3-day pass, for one day |
| CEO pass | €480 (fixed price) | Premium benefits + CEO lunch on Thursday, CEO lounge & exclusive perks |
| Masterclass (each) | €990 | Two-day intensive training (22–23 Sept.) |
Important at the time of writing (June 2026): the discounted early-bird prices were only available until 28 February 2026 and are therefore no longer available. The regular online prices currently apply; the higher on-site day prices apply at the venue. Belgian VAT also applies to the Premium passes and masterclasses, as these are services delivered in Belgium.
Cancellation: tickets are 100% refundable until 31 July 2026 and 50% refundable until 15 August 2026. From 16 August 2026 no refunds are made (exceptions include a denied visa).
Where do I get tickets and how do I register?
Tickets are available exclusively via the official Odoo website. Registration runs directly through the event page: www.odoo.com/event/odoo-experience-2026-9099.
There you choose your pass, register and receive a confirmation email with a QR code. Your badge is printed on site – just show the QR code.
Getting there and hotels in Brussels
By metro: the nearest stop is “Heysel” (line 6, a few minutes' walk). It's around 15 minutes from Brussels-Midi/Zuid station and about 20 minutes from Brussels Central.
By car: take the R0 ring road, exit 7a, and follow the “Expo” signs. Odoo recommends the nearby Parking C.
By plane: from Brussels Airport (BRU) the fastest route is by taxi, or by train to the centre and onward by metro.
Accommodation: there are only a few hotels right next to Brussels Expo, but the centre is very well connected. Odoo lists several partner hotels (incl. DoubleTree by Hilton, NH Hotels, Motel One, The Hoxton, Thon Hotels) – some with promo codes. Book early, as the city fills up during the event.
Frequently asked questions about Odoo Experience 2026 (FAQ)
When does Odoo Experience 2026 take place?
From 24 to 26 September 2026 at Brussels Expo in Brussels, Belgium. The optional masterclasses run on 22 and 23 September 2026.
Is Odoo Experience free?
Yes. The Basic pass is free and includes talks, the exhibition and workshops. Catering and evening activities are only included in the Premium or CEO pass.
How much is a Premium pass?
The 3-day Premium pass costs €255 (online) or €285 on site; the 1-day pass is €155 (online) or €185 on site. The early-bird prices (€215 / €125) ran until 28 February 2026.
Where can I register for Odoo Experience?
Exclusively via the official page: www.odoo.com/event/odoo-experience-2026-9099.
What's new in 2026?
Odoo releases the new version Odoo 20 during the event, unveiled in the opening keynote by CEO Fabien Pinckaers.
Is it worth attending for beginners?
Yes. Especially if you are considering an ERP roll-out, the free Basic pass gives you a comprehensive impression of Odoo, the partner ecosystem and the community.
Planning Odoo Experience – or an Odoo roll-out?
As an Odoo partner, PixelMechanics supports mid-sized companies with consulting, implementation, integration and operation of Odoo. If you're travelling to Brussels in 2026, we're happy to help you prepare: which talks and masterclasses fit your goals? Which Odoo 20 features are relevant for your business? And how do you turn impressions from the event into a concrete project plan?
Let's talk beforehand – or meet us around the event. Get in touch now and learn more about our Odoo ERP solutions.
About the author: Michael Rohrmüller is Managing Director of PixelMechanics, an Odoo and HubSpot partner that has been delivering digital customer journeys, ERP and CRM solutions for mid-sized companies since 2008. Focus areas: ERP strategy, digitalisation and AI-supported business processes.
Sources: All details are based on the official Odoo event pages (as of June 2026): Introduction and Practical Information. Prices and dates may change at short notice – please verify on the official page before booking.