The Odoo Experience 2026 takes place from 24 to 26 September 2026 at Brussels Expo in Brussels – free admission with the Basic Pass, three days of program, over 400 talks and more than 45,000 participants. It is Europe's largest tech and business event around the open-source ERP Odoo and a must-attend for everyone who works with Odoo or is planning an implementation.
As an Odoo partner, we at PixelMechanics stay close to this event every year. In this article, I summarize for you what is already known about the upcoming edition, which topics await you, for whom the trip to Brussels is worthwhile – and what the tickets cost.
At a glance: The most important key facts
- Date: 24–26 September 2026 (Thursday to Saturday)
- Masterclasses (optional): 22–23 September 2026, directly before the event
- Location: Brussels Expo, Brussels (Belgium), metro station „Heysel“
- Admission: free with the Basic Pass
- Scope: 400+ exhibitors, 400+ talks, 7 masterclasses, 45,000+ participants, 4 live concerts
- Highlight 2026: Opening keynote by Odoo founder Fabien Pinckaers and release of Odoo 20 live on stage
- Registration: odoo.com/event/odoo-experience-2026-9099
What is the Odoo Experience?
The Odoo Experience is Odoo's annual flagship event and brings together the entire „Odoosphere“: partners, customers and the worldwide open-source community. Over three days, everything revolves around the latest Odoo version, hands-on talks by experts from around the world and direct exchange in the exhibition area.
With over 45,000 participants from more than 150 countries, the Odoo Experience is, according to Odoo, the world's largest open-source business event. Anyone who already uses Odoo or is considering an ERP implementation gains a knowledge advantage here in three days that would otherwise take months.
When and where does the Odoo Experience 2026 take place?
The Odoo Experience 2026 runs from 24 to 26 September 2026 at Brussels Expo in Brussels. The exhibition halls are located directly at the „Heysel“ metro station (line 6) and can be reached from the center of Brussels in 15 to 20 minutes.
Anyone who wants to go deeper can additionally attend the two-day masterclasses on 22 and 23 September – that is, immediately before the main event.
What's new in 2026? Odoo 20 and the opening keynote
The central highlight: Odoo releases Odoo 20 during the event. As is tradition, it kicks off with the opening keynote by founder and CEO Fabien Pinckaers on 24 September at 8:30 a.m. Participants are the first to get an exclusive look at the new features – across the modules accounting, website, inventory, HR, manufacturing (MRP), e-commerce, CRM and sales.
From our perspective as an Odoo partner, this is exactly the moment that is so valuable: you don't just see release notes, but experience live where the platform is heading – including the growing AI features that Odoo is increasingly integrating into the ERP.
Which topics await you at the Odoo Experience 2026?
Over 400 talks cover practically every area that moves a company: from best practices and development to individual functionalities and strategies for business growth. After each talk there are Q&A sessions in which you can address your questions directly to the experts.
Anyone who wants to build specific skills books one of the masterclasses – intensive, two-day trainings before the event. In 2026, the topics available include:
| Masterclass | Target group / level |
|---|---|
| Inventory (warehouse & logistics) | All – Advanced |
| eCommerce & Marketing | All – Advanced |
| Odoo x AI | All – Advanced |
| Studio Expert | All – Expert level |
| Accounting | All – Expert level |
| Odoo Development | Developers – Advanced |
| Odoo Web Framework | Developers – Expert level |
| Scaling Odoo x Odoo.sh | Developers – Expert level |
In addition, the event is shaped by the networking opportunities: three exhibition halls with partners, startups and the „Odoo Village“, plus evening events, an awards ceremony, a gaming zone and four live concerts by the Odoo band.
Who is attending worthwhile for?
In short: for everyone who works with Odoo or is thinking about an implementation. Specifically, these groups benefit in particular:
- Management & decision-makers in SMEs: You get an overview of Odoo's strategic direction, ROI arguments and a direct line to Odoo's leadership team (especially with the CEO Pass).
- Existing Odoo users: Accounting, sales, warehouse, HR or marketing – departments see the new features of Odoo 20 and take away immediately actionable best practices.
- IT managers & project leads: Anyone planning an ERP implementation or an upgrade gathers practical knowledge, references and contacts to partners here in the shortest time.
- Developers: The technical masterclasses (Development, Web Framework, Odoo.sh) and deep-dive talks go as deep as you rarely find online.
- Odoo partners & consultants: Exchange with the global community, new tools and trends first-hand.
If you're toying with the idea of an Odoo implementation for the first time, the Odoo Experience is probably the fastest way to get a realistic picture of the range of features, the ecosystem and the community.
What do the tickets for the Odoo Experience 2026 cost?
The Basic Pass is free and includes access to talks, the exhibition area and workshops – however without catering and without evening events. Anyone who wants the full experience chooses a Premium or CEO Pass. The following overview shows Odoo's official prices:
| Pass | Price | Content |
|---|---|---|
| Basic Pass | free | Talks, exhibition, workshops |
| Premium Pass (3 days) | 215 EUR early-bird / 255 EUR online / 285 EUR on-site | All talks, 3 halls, catering, drinks, evening events & concerts |
| Premium Pass (1 day) | 125 EUR early-bird / 155 EUR online / 185 EUR on-site | Like the 3-day pass, for one day |
| CEO Pass | 480 EUR (fixed price) | Premium services + CEO lunch on Thursday, CEO lounge & exclusive benefits |
| Masterclass (each) | 990 EUR | Two-day intensive training (22–23 Sept.) |
Important at the time of this article (June 2026): The discounted early-bird prices were only valid until 28 February 2026 and are therefore no longer available. The regular online prices currently apply; on-site at the venue the higher daily prices are due. For the Premium passes and the masterclasses, Belgian VAT also applies, as these are services provided in Belgium.
Cancellation: Tickets are 100% refundable until 31 July 2026 and 50% refundable until 15 August 2026. From 16 August 2026, no refund is possible (exceptions include a rejected visa).
Where do I get the tickets and how do I register?
Tickets are available exclusively via the official Odoo website. Registration runs directly via the event page: www.odoo.com/event/odoo-experience-2026-9099.
There you choose your pass, register and receive a confirmation email with a QR code. The badge is printed on-site – simply show the QR code. A German-language version of the event page is also available.
Getting there and hotels in Brussels
By metro: The nearest station is „Heysel“ (line 6, a few minutes' walk). From Brussels-Midi/Zuid station it is about 15 minutes, from the central station about 20 minutes.
By car: Via the R0 ring, exit 7a, follow the „Expo“ signs. Odoo recommends the nearby Parking C.
By plane: From Brussels-Zaventem Airport (BRU), the fastest way is by taxi or by train to the center and then on by metro.
Accommodation: There are only a few hotels directly at Brussels Expo; the center, however, is very well connected. Odoo names several partner hotels (including DoubleTree by Hilton, NH Hotels, Motel One, The Hoxton, Thon Hotels) – some with promo codes. It's worth booking early, as the city is heavily booked up during the event.
Frequently asked questions about the Odoo Experience 2026 (FAQ)
When does the Odoo Experience 2026 take place?
From 24 to 26 September 2026 at Brussels Expo in Brussels, Belgium. The optional masterclasses run on 22 and 23 September 2026.
Is the Odoo Experience free?
Yes. The Basic Pass is free and includes talks, exhibition and workshops. Catering and evening events are only included in the Premium or CEO Pass.
What does a Premium Pass cost?
The 3-day Premium Pass costs 255 EUR regularly (online) or 285 EUR on-site, the 1-day pass 155 EUR (online) or 185 EUR on-site. The early-bird prices (215 EUR / 125 EUR) ran until 28 February 2026.
Where can I register for the Odoo Experience?
Exclusively via the official page: www.odoo.com/event/odoo-experience-2026-9099.
What's new in 2026?
Odoo releases the new version Odoo 20 during the event, presented in the opening keynote by CEO Fabien Pinckaers.
Is the trip also worthwhile for beginners?
Yes. Especially those considering an ERP implementation get a comprehensive impression of Odoo, the partner ecosystem and the community with the free Basic Pass.
Are you planning the Odoo Experience – or an Odoo implementation?
As an Odoo partner, PixelMechanics supports mid-sized companies with consulting, implementation, integration and operation of Odoo. If you travel to Brussels in 2026, we are happy to help you prepare: Which talks and masterclasses fit your goals? Which Odoo 20 features are relevant for your company? And how do the impressions on-site turn into a concrete project plan?
Let's talk in advance – or meet us around the event. Get in touch now and learn more about our Odoo ERP solutions .
About the author: Michael Rohrmüller is Managing Director of PixelMechanics, an Odoo and HubSpot partner that has been implementing digital customer journeys, ERP and CRM solutions for SMEs since 2008. Focus areas: ERP strategy, digitalization and AI-supported business processes.
Sources: All information is based on the official Odoo event page (as of June 2026): Introduction and Practical Information. Prices and dates may change at short notice – please check on the official page before booking.
